WTB
CategoryCommercial Photography
industryOutdoor Sports / Cycling Brand Content
locationLost Sierra, California, USA
WTB
ProjectDrop Media partnered with Wilderness Trail Bikes to produce a photography series featuring mountain bike icon Mark Weir in his natural habitat — full tilt, off-grid, and all grit. Shot deep in California’s Lost Sierra backcountry, the project captured raw, high-impact visuals for both print and social campaigns. It showcases the grit, utility, and personality of WTB’s gear through authentic, on-trail storytelling that speaks directly to its core audience.
keysWilderness Trail Bikes, Mark Weir, Mountain Bike Photography, Cycling Brand Content, Lost Sierra Shoot, Outdoor Sports Photography, MTB Lifestyle Imagery, Social Media Photography, Print Campaign Content, Embedded Athlete Photography, Trail Riding Visuals, Cycling Industry Marketing, Adventure Sports Content, High-Performance Gear Photography, Branded Outdoor Photography
On-trail photography capturing the grit, speed, and personality of a mountain bike icon.
Embedded Photography with
MTB Pioneer Mark WeirChasing Mark Weir around is one of the greatest experiences you can have on a bike and it’s awesome to come back with pictures to tell the story. Wilderness Trail Bikes linked up with us to shoot social and print content for them while hanging with Mark in the lost Sierra.
