Dainese

Category

Commercial Video & Photography Production

industry

Action Sports Apparel / Protective Gear Marketing

location

Colorado, USA

Dainese

Project

Drop Media partnered with Dainese to produce photo and video content for their 2019 protective gear and riding wear collection. Shot on rugged mountain trails across the Western U.S., the campaign featured downhill biking action and lifestyle content, with support from the Canyon Bicycles crew. The result was a bold, movement-driven content package used across Dainese’s global digital platforms.

keys

Dainese 2019 Collection, Mountain Bike Video Production, Protective Gear Marketing, Action Sports Apparel Photography, Outdoor Lifestyle Content, Downhill Mountain Biking Media, Trail Riding Video, Commercial Sportswear Production, Canyon Bicycles Partnership, Gear and Apparel Launch Video, Branded Action Content, Adventure Sports Media, High-Impact Sports Cinematography, Bike Industry Campaign, Product Promotion Visuals

Fast trails, bold gear, and high-energy visuals for a global sportswear brand.

capturing Dainese’s 2019 gear in action

This project brought together some of the most dynamic elements of action sports marketing: rugged terrain, pro-level riding, and a technically impressive product line.

Drop Media focused on capturing the speed, movement, and texture of Dainese’s 2019 pads and riding apparel in natural light and high-definition formats. With additional support from Canyon Bicycles, the campaign delivered high-performance visuals that elevated the brand’s product storytelling online.