ACRE
CategoryResearch and Development / Video Production, Photography
industryMountain Biking, Outdoor Sports, Outdoor Apparel & Gear
locationEuropean Alps, Europe
Acre
supply
ProjectIn the summer, we joined photographer Dan Barham to capture a dynamic series of videos and photos for ACRE, a fresh mountain bike brand launched by our longtime partners at Mission Workshop. The project aimed to tell a global brand story while documenting the trailside R&D process across some of the most pristine and rugged terrain in the European Alps.
keysACRE, Mission Workshop, mountain bike brand, outdoor gear marketing, European Alps, mountain biking photography, adventure video production, trailside R&D, mountain bike content, branded storytelling, outdoor sports media, rugged terrain imagery, product development documentation, global brand narrative, mountain bike campaign, alpine adventure, high-performance biking, cycling lifestyle, outdoor product launch
Capturing the Spirit of r&D on the World’s Rugged Trails
Research and development is keyBy filming and photographing across Europe’s iconic alpine landscapes, Drop Media showcased ACRE’s commitment to innovation and performance. The content highlighted the brand’s hands-on development process, forging a strong connection between the product and the environment it’s built for, while amplifying ACRE’s presence in the global mountain biking community.
